Spelling mistakes are an encumbrance everywhere: whether in daily life, printed media or, as is very common nowadays, on corporate websites. A professional corporation should have – by definition – a high standard of quality in everything they do (i.e. they should not screw up and big things and especially not on small things).

Now, take a corporation like Heartwood Wealth Management. The company (as its name suggests) is a wealth management company whose purpose is to manage investment portfolios for high net worth individuals (HNWI). Of all the HNWI I have met, one common denominator to them is: they are picky, especially with what they do with their money. This is quite understandable: they worked very hard (or not) to get their wealth and they want to make sure they don’t (excuse my expression) “piss it down the sink”. They would therefore seek out a company like Heartwood who has a demonstrated reputation for excellence and portfolio management. Of course, if I were to give my family wealth to a company, I would probably dig a little deeper and that’s where the cracks on that shiny armor appear: spelling mistakes. If my wealth manager cannot spell simple words, how can you be sure that the orders it will pass on your behalf are correct or that your portfolio has grown by 10% and not 1.0% in that quarterly report…

So into the heart of the subject now, here are the spelling mistakes I have come across on the Heartwood website:

- soltuions

- targetting

You can find many more on this website and other websites such as Newton‘s (look for Feburary) and even larger corporations such as Barclays (search: compatability).

In conclusion, there is no excuse for these spelling mistakes, they look cheap and are very easy to spot and cheap to mend (there are many tools that will scan your whole website for them), so get cracking, and correct them all !!