The journey of the rabbit started mid-August after the publication in ‘Les Echos’ (French financial newspaper) that the company behind the Nabaztags (Wifi Rabbits) – Violet – was going under. If you follow the French entrepreneurial scene, you will find that innovative companies are hard to come by; and successful innovative companies are even rarer. People who disagree should compare the age of the companies in the CAC40 vs SP500.
‘Because we don’t like to see Rabbits die’ or because we are slightly crazy, Franck and I decided to rescue the company by placing a bid for it. Unfortunately, none of us had or have the adequate funds so we decided to crowfund the bid.