I came across the Wuiper whilst at La Cantine in Paris. The product was presented by a team of young entrepreneurs to a very attentive crowd. There are many ways to define what wuiper is:
- a round plastic disc with a sticky side
- a new way of communicating amongst people
- a shy guy’s way to a lady’s heart
However, since all good marketers know that a “product is what a product does”, let me describe to you a plausible situation. Imagine yourself walking down the street minding your own business, when you suddenly pass this wonderfully beautiful girl/man. You have the choice of either approaching him/her with the high and present risk of failure and looking ridiculous. Or, you can quickly text a message to the number on the wuiper and then launch it onto the girl/man (hence the sticky side). Later on, the object of your desire will find the wuiper inviting him/her to texting the wuiper’s number to retrieve your message. The beginning of a love story….